Google does have some rules regarding reviews. When customers click your link, they’ll be able to rate your business and leave a review. Tap Customers, then Reviews, then tap the Share button at the top right. On mobile, go to the Google My Business app and open your location. Scroll down to the “Get more reviews” card, click on “Share review form,” and copy the URL provided. GMB is organized into sections Google calls cards. Choose your location if you have multiple locations, then click on the Home tab to the left if you aren’t already there. The quickest way to create a Google review link is to go to your GMB listing. The old GMB did that as well, but this interface seems less cluttered and more informative. It feels faster and shows me exactly what changes I made and that they are pending. When your Business Profile appears, in the menu above the search results, you can choose “Edit profile,” “Promote,” or “Customers.” I worked with it today to do updates and liked it. Log in to the Google account you use for GMB and do a search for your exact business name. UPDATE 4/7/22: Google is retiring the Google My Business app and having people manage their Business Profile (as they term it) through Google Search and Google Maps (read about it on Google Support). Once your Google My Business listing is up-to-date, you can create your Google review link.

In addition (per Google), businesses that verify their information on GMB are twice as likely to be considered reputable by consumers versus businesses that haven’t done so. Using GMB, you can read and respond to reviews, post photos and news, and get insights from Google into how customers searched for your business and from where those customers are coming. When your business shows up on Google Maps or in Google Search, users have immediate access to information such as your website, hours, and street address.

A Google My Business listing is free and allows you to manage your business information as it appears in Google searches.

If you haven’t already set up your Google My Business listing, do it. Google reviews are tied to your Google My Business listing. If you don’t or need additional persuasion, see our post on the three main advantages of Google reviews.

If you’re reading this, you probably already understand the power of Google reviews.

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